Avoid Safari’s Google Search Bar Redirect
In case you are an English speaker, living in a non English speaking country, you probably noticed that you are getting localized search engine results.
Google redirected your search and results accruing to your local IP.
If you would like to keep your Safari 4 Google search bar in English go to:
http://www.google.com/ncr
This will install a “no country redirect” cookie that avoids country specific search results. If you ever want to reset your browser to enable this feature, just delete your google cookies.
Enjoy!
With the Shanghai Expo opening this week, an increasing number of foreign companies try to enter the emerging Chinese Internet market. Everybody wants to grab a piece of the cake.
Most companies test the market first through the Internet. Let’s take a closer look at the Virtual Chinese Market, let’s see how big the pie is.
- By the end of 2009 there are 382 million Chinese Internet users, more than the entire US population (309 million, 2010 estimate)
- 382 million Chinese Internet users, with a strong buying power, are not all covered by TV commercials.
- Internet prime time is from 8 am to Midnight, a total of 16 hours, that’s 11 hours of additional exposure than the TV’s 6 pm to 11pm audience gets.
- By the end of 2009, Chinese online consumption exceeded RMB700 billion (USD102 billion), online shopping is the major consumption on the Internet. Nearly 100 million people access Automotive websites, travel related sites reach an audience of 80 million.
- Internet advertising spending has reached RMB12.3 billion (USD1.8 billion), an increased of 3.5% since 2008. Search engines advertisement spending has reached RMB7 billions (USD1.025 billion), an increased of 37.9% since 2008.
Data source: DCCI Data Center of China Internet
The market gets more competitive with the influx of foreign players but like the Chinese saying goes “No competition, No improvement”. Participating foreign companies like Apple definitely help the market grow in both hardware and software related fields.
Strategic market planning and localization is the key to a successful market entry.
Are you ready to try the Chinese Internet market? Contact us if you are.
